Aphroditus Brand Manual

Named after the ancient androgynous deity of love and beauty, Aphroditus is a brand that embodies the essence of gender transcendence. Just as this mythological figure blurred the boundaries of masculine and feminine, we challenge conventional fashion norms by offering bold, subversive styles that empower individuals to embrace their authentic selves. The hand-lettered logos and textures are inspired by the fluidity of gender, representing the movement of one’s identity as the individual’s sense of self stays grounded. Meanwhile, the muted color palette compliments one’s flourishing identity without overwhelming the potential viewer.